Privacy Policy

Effective Date: April 16, 2026

This Privacy Policy explains how Laurel Walker-Natale, operating under the Up-n-Up Club brand (“Up-n-Up Club,” “we,” “us,” or “our”), collects, uses, shares, stores, and protects personal information when you visit or use our website, apps, courses, and related services.

This Privacy Policy applies to:

  • Main website: up-n-up.club

  • Apps and subdomains:

    • studio.up-n-up.club

    • deckko.up-n-up.club

    • tidyjot.up-n-up.club

    • ideasies.up-n-up.club

    • tellaprompt.up-n-up.club

    • riple.up-n-up.club

    • happyappy.up-n-up.club

    • subsnack.up-n-up.club

    • spindle.up-n-up.club

These services include the Up-n-Up Club website, The Studio, TidyJot, Deckko, Ideasies, Riple, HappyAppy, TellaPrompt, SubSnack, and Spindle (collectively, the “Services”).

Up-n-Up Club helps coaches, creators, and online business owners turn customer pain points into micro apps people actually want to use. Through training, strategy, and companion apps, we help users create smarter offers, stronger lead magnets, and new revenue streams.

By using our Services, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We collect information in a few different ways depending on how you interact with our website or Services.

Information you provide directly

You may provide us with personal information when you:

  • create an account

  • log in to one of our apps

  • make a purchase

  • sign up for a newsletter or waitlist

  • fill out a contact form

  • enter text, ideas, prompts, notes, or other content into our apps

  • upload a PDF in Ideasies

  • use HappyAppy to submit, review, or manage tester materials

  • contact us for support

The information you provide may include:

  • email address

  • password

  • payment-related information submitted through Stripe Checkout

  • information you type into the Services

  • PDFs uploaded to Ideasies

  • notes associated with tester videos in HappyAppy

  • any other information you choose to include in forms, emails, or app inputs

Information collected automatically

When you visit our website or use our Services, we may automatically collect certain technical and usage information, such as:

  • IP address

  • browser type

  • device type

  • operating system

  • pages viewed

  • actions taken within the website or apps

  • dates and times of access

  • general referral and usage data

Information from third parties

We may receive information from third-party service providers we use to operate the business and Services, including:

  • Stripe for payments and transaction processing

  • Google Analytics for website analytics

  • EmailOctopus for email communications

  • Base44 and related infrastructure providers for app hosting, authentication, and database services

  • OpenAI for AI-powered features and processing

2. How We Use Information

We use personal information to operate, maintain, and improve our website, apps, and business. This includes using information to:

  • create and manage user accounts

  • authenticate users and help keep accounts secure

  • provide access to our apps, courses, and Services

  • process purchases, subscriptions, credits, and free trials

  • send receipts, confirmations, login links, and service-related messages

  • respond to support requests and contact form submissions

  • send newsletters, updates, and marketing emails

  • operate AI-powered features within our apps

  • improve product performance, functionality, and user experience

  • monitor usage trends and website performance

  • protect against fraud, abuse, misuse, or unauthorized access

  • comply with legal obligations

  • enforce our terms, policies, and legitimate business interests

3. Cookies and Tracking Technologies

We use cookies and similar technologies to help our website and Services function properly and to understand how people use them.

At this time, we use Google Analytics to measure website traffic and usage patterns.

We do not currently use:

  • advertising pixels such as Meta Pixel, LinkedIn Insight Tag, or TikTok Pixel

  • heatmaps or session replay tools

  • affiliate tracking or referral tracking tools

Cookies and similar technologies may be used to:

  • keep users signed in

  • support website functionality

  • understand how visitors interact with our pages

  • improve performance and usability

Your browser may allow you to block or delete cookies, but doing so may affect how parts of the website function.

4. AI and Automated Processing

All of our apps use AI in some form to help process user input and generate outputs.

This may include using AI to:

  • organize or transform written input

  • generate structured ideas, prompts, or outputs

  • support planning, ideation, testing, and analysis workflows

  • help users work with freeform text more effectively

Information processed through AI

Depending on the Service, information processed by AI may include:

  • text you enter into the app

  • prompts, notes, ideas, or written content you submit

  • PDFs uploaded to Ideasies

  • notes connected to tester review workflows in HappyAppy

Our approach to AI data use

  • We do not use your content to train our own AI models.

  • We do not permit user content submitted through our Services to be used for AI model training under our current setup.

  • AI-generated outputs may be inaccurate, incomplete, or imperfect, so users should review outputs before relying on them.

Automated decisions

Our Services may use automation to generate suggestions, structure information, or assist with workflows, but they are not intended to make legal, medical, employment, housing, insurance, credit, or other similarly significant decisions about you.

If you have questions about how AI is used in one of our Services, contact us at support@up-n-up.club.

5. How We Share Information

We do not sell your personal information for money.

We may share personal information with trusted third parties when needed to operate our Services, including:

  • Stripe for payments and checkout

  • Base44 and related infrastructure providers for hosting, app functionality, authentication, and data storage

  • Google Analytics for analytics

  • EmailOctopus for email list management and email delivery

  • OpenAI for AI-powered features used in our apps

We may also share information:

  • if required by law, subpoena, court order, or legal process

  • to investigate or prevent fraud, abuse, security issues, or violations of our policies

  • in connection with a business sale, merger, transfer, or restructuring

  • with professional advisors when reasonably necessary

User content is private by default unless we clearly state otherwise in a specific feature.

6. Service-Specific Notes

Main Up-n-Up Club Website

On the main website, users may:

  • browse without creating an account

  • submit a contact form

  • join a newsletter

  • join a waitlist

The Apps

All apps in the Up-n-Up Club ecosystem currently require an account using an email address and password.

Across the apps, users may enter freeform content such as notes, prompts, ideas, written materials, and other inputs. This content is private by default.

Ideasies

Ideasies may also allow users to upload PDFs for processing.

HappyAppy

HappyAppy may involve tester-related materials, including video-based testing content and user notes connected to those videos.

Tester videos in HappyAppy are deleted after 30 days.

7. Data Retention

We keep personal information for as long as it is reasonably needed for the purposes described in this Privacy Policy.

In general:

  • account information and app content are kept while your account remains active

  • user data may remain until you delete it or request deletion

  • some information may be retained longer when necessary for legal, tax, accounting, security, fraud prevention, backup, or operational reasons

  • HappyAppy tester videos are deleted after 30 days

Even after deletion requests, limited information may remain in backups or records for a period of time where reasonably necessary or legally required.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These may include:

  • account authentication measures

  • restricted access to data

  • use of established service providers

  • secure infrastructure and hosting

  • measures intended to reduce unauthorized access, misuse, or disclosure

No website, app, database, or transmission method is completely secure, and we cannot guarantee absolute security.

You are also responsible for keeping your password confidential and using our Services in a secure way.

9. Your Choices and Rights

Depending on where you live, you may have privacy rights regarding your personal information.

We aim to give users practical control over their information, including the ability to:

  • access or update account information

  • delete their account

  • request deletion of personal information

  • unsubscribe from marketing emails

  • contact us with privacy questions or requests

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us.

If you want to request access, correction, or deletion of your information, contact us at support@up-n-up.club.

We may need to verify your identity before completing certain requests.

10. Children’s Privacy

Our Services are intended for adults only and are not intended for anyone under 18 years old.

We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from someone under 18 without appropriate authorization, we will take reasonable steps to delete that information.

If you believe a minor has provided us with personal information, contact us at support@up-n-up.club.

11. International Users

Our users are primarily located in the United States, but some users may access our Services from other countries.

By using our website or apps, you understand that your information may be processed or stored in the United States or in other countries where our service providers operate. Those countries may have privacy laws that differ from the laws in your location.

12. Third-Party Links and Services

Our website and apps may contain links to third-party websites or rely on third-party tools and services.

Those third parties have their own privacy policies and practices, and we are not responsible for how they handle personal information once you leave our website or interact directly with their services.

We encourage you to review the privacy policies of any third-party services you use in connection with our Services.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make changes, we will post the updated version on our website and update the Effective Date at the top of the policy. If a change is material, we may also provide additional notice where appropriate.

Your continued use of the Services after an updated Privacy Policy is posted means the updated version will apply going forward.

14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us at:

support@up-n-up.club

Terms of Service

Effective Date: April 16, 2026

These Terms of Service (“Terms”) govern your access to and use of the websites, apps, courses, tools, and related services operated by Laurel Walker-Natale, operating under the Up-n-Up Club brand (“Up-n-Up Club,” “we,” “us,” or “our”).

These Terms apply to:

  • Main website: up-n-up.club

  • Apps and subdomains:

    • studio.up-n-up.club

    • deckko.up-n-up.club

    • tidyjot.up-n-up.club

    • ideasies.up-n-up.club

    • tellaprompt.up-n-up.club

    • riple.up-n-up.club

    • happyappy.up-n-up.club

    • subsnack.up-n-up.club

    • spindle.up-n-up.club

These services include the Up-n-Up Club website, The Studio, TidyJot, Deckko, Ideasies, Riple, HappyAppy, TellaPrompt, SubSnack, and Spindle (collectively, the “Services”).

By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

1. Who We Are

Up-n-Up Club provides training, strategy, and companion apps designed to help coaches, creators, and online business owners turn customer pain points into micro apps, offers, lead magnets, and revenue-generating tools.

2. Eligibility

The Services are intended for adults only.

You must be at least 18 years old to use the Services. By using the Services, you represent and warrant that you are at least 18 and legally able to enter into a binding agreement.

3. Accounts

Some parts of the main website may be browsed without an account, but all apps in the Up-n-Up Club ecosystem require an account.

When you create an account, you agree to:

  • provide accurate and current information

  • keep your login credentials secure

  • not share your account with others

  • notify us promptly if you suspect unauthorized access to your account

You are responsible for all activity that occurs under your account.

We may suspend or terminate accounts that violate these Terms, create security risks, or misuse the Services.

4. Purchases, Billing, and Payment Terms

Payments for our Services are processed through Stripe Checkout.

We may offer:

  • one-time purchases

  • subscriptions

  • free trials

  • credits

  • course purchases

You agree to provide current, complete, and accurate billing information and to pay all charges associated with your use of the Services.

Subscriptions

If you purchase a subscription, it will renew automatically unless canceled before the next billing date.

You may cancel anytime. Cancellation takes effect at the end of the current billing period. We do not provide prorated or partial refunds for unused time, except where required by law.

One-Time Purchases and Course Purchases

All sales are final, but if you believe you purchased in error, contact us within 3 days and we may review the request at our discretion.

Credits

Credits, including HappyAppy credits, are:

  • non-refundable

  • non-transferable

  • carried over if unused

  • never expire

Free Trials

If you cancel before the trial ends, you will not be charged. We may modify or end free trials at any time.

We reserve the right to determine eligibility for trials, limit trial access, or revoke a trial if we believe it is being misused.

5. User Content

You may submit content to the Services, including text, notes, prompts, ideas, PDFs, and other materials (“User Content”).

You keep ownership of the User Content you submit.

By submitting User Content, you give us a limited, non-exclusive, worldwide license to host, store, reproduce, process, transmit, and use that content only as needed to operate, provide, maintain, and improve the Services for you.

This includes using trusted third-party service providers to support functions such as hosting, storage, authentication, payments, and AI processing, as described in our Privacy Policy.

You represent and warrant that:

  • you own or have the necessary rights to submit your User Content

  • your User Content does not violate any law or the rights of others

  • your User Content does not contain unlawful, abusive, infringing, or malicious material

We do not claim ownership of your User Content.

6. AI Features and Outputs

Our Services use AI to help process user input and generate outputs such as suggestions, structures, app ideas, prompts, summaries, workflows, and other materials.

By using AI-powered features, you understand and agree that:

  • AI-generated outputs may be inaccurate, incomplete, misleading, or unsuitable for your intended use

  • you are responsible for reviewing and evaluating any output before relying on it

  • you should not rely on AI-generated output for legal, financial, medical, employment, housing, insurance, compliance, or other high-stakes decisions

  • we do not guarantee that any output will be useful, correct, available, or fit for a particular purpose

Output May Not Be Unique

Because of the nature of AI systems, outputs may not be unique. Similar or identical suggestions, concepts, app ideas, prompts, workflows, or other outputs may be generated for other users.

We do not guarantee that any output will be:

  • original

  • exclusive to you

  • protectable intellectual property

  • free from third-party claims

  • commercially available only to you

Your use of the Services does not give you any exclusive right to ideas, concepts, or suggestions generated by the Services.

You are responsible for deciding whether and how to use AI-generated output in your business, products, marketing, offers, or content.

7. Acceptable Use

You agree not to use the Services to:

  • violate any law or regulation

  • infringe the rights of others

  • upload or submit unlawful, defamatory, harassing, abusive, or fraudulent content

  • gain unauthorized access to accounts, systems, or data

  • interfere with the security, performance, or operation of the Services

  • introduce malware, harmful code, or malicious scripts

  • use the Services to spam, deceive, or exploit others

  • scrape, copy, harvest, or extract data from the Services using bots, crawlers, scripts, or automated means without our written permission

  • reverse engineer, decompile, disassemble, copy, reproduce, or attempt to derive the source code, models, prompts, logic, or underlying systems of the Services except where prohibited by applicable law

  • use the Services to build, train, benchmark, or improve a competing product or service using our platform, outputs, interface, or systems without our written permission

  • interfere with rate limits, protective measures, or access controls

  • misuse credits, subscriptions, trials, or promotional offers

8. Suspension, Termination, and Enforcement

We may suspend, restrict, or terminate your access to some or all of the Services at any time, with or without notice, if we believe you have:

  • failed to pay amounts owed

  • violated these Terms

  • used the Services illegally

  • engaged in abuse, harassment, or harmful conduct

  • attempted scraping, reverse engineering, or unauthorized data extraction

  • attempted to disrupt, interfere with, or damage the platform

  • misused credits, free trials, or promotional access

  • created risk, liability, or harm for us, our users, or third parties

Where appropriate, we may also investigate misconduct and pursue additional remedies, including notifying law enforcement, seeking injunctive relief, and taking legal action.

Termination does not limit any rights or remedies available to us under law or equity.

9. Intellectual Property

The Services, including their design, branding, text, graphics, software, interfaces, workflows, and other content provided by us, are owned by or licensed to Up-n-Up Club and are protected by intellectual property and other laws.

Except for the limited right to use the Services in accordance with these Terms, nothing in these Terms gives you any ownership or license rights in our Services, software, branding, or materials.

You may not copy, modify, distribute, sell, sublicense, or exploit any part of the Services except as expressly allowed by us in writing.

10. Availability and Changes to the Services

We may update, modify, suspend, discontinue, or remove features of the Services at any time.

We do not guarantee that any part of the Services will always be available, uninterrupted, secure, or error-free.

We may also change pricing, features, access levels, trial structures, subscription plans, or credit policies in the future. If a change materially affects a current paid plan, we will generally apply it prospectively unless otherwise stated.

11. Third-Party Services

The Services may rely on or integrate with third-party providers, including payment processors, hosting services, analytics services, email tools, authentication tools, and AI providers.

We are not responsible for the acts, omissions, products, content, or policies of third-party services. Your use of those services may also be subject to their own terms and policies.

12. Disclaimers

The Services are provided on an “as is” and “as available” basis.

To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of:

  • merchantability

  • fitness for a particular purpose

  • non-infringement

  • availability

  • accuracy

  • reliability

  • uninterrupted operation

We do not guarantee that:

  • the Services will meet your expectations

  • outputs will be accurate or unique

  • the Services will be uninterrupted or error-free

  • defects will be corrected

  • the Services will always be secure or free from harmful components

You use the Services at your own risk.

13. Limitation of Liability

To the fullest extent permitted by law, Up-n-Up Club and Laurel Walker-Natale will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, business opportunity, or other intangible losses arising out of or related to your use of the Services.

To the fullest extent permitted by law, our total liability for any claim arising out of or relating to the Services will not exceed the greater of:

  • the amount you paid us for the specific Service giving rise to the claim in the 12 months before the claim arose, or

  • $100

Some jurisdictions do not allow certain limitations of liability, so parts of this section may not apply to you.

14. Indemnification

You agree to defend, indemnify, and hold harmless Up-n-Up Club and Laurel Walker-Natale from and against any claims, liabilities, damages, judgments, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:

  • your use of the Services

  • your User Content

  • your violation of these Terms

  • your violation of any law or the rights of another person or entity

15. Governing Law and Disputes

These Terms are governed by the laws of the State of Florida, without regard to conflict of law principles.

Any dispute, claim, or controversy arising out of or relating to these Terms or the Services must be brought exclusively in the state or federal courts located in Florida, and you consent to the personal jurisdiction and venue of those courts.

You agree that any claim must be brought in your individual capacity and not as a plaintiff or class member in any purported class, consolidated, or representative proceeding.

16. Changes to These Terms

We may update these Terms from time to time.

If we do, we will post the updated version and update the Effective Date at the top. Your continued use of the Services after updated Terms are posted means you accept the revised Terms.

If a change is material, we may provide additional notice where appropriate.

17. Contact

If you have questions about these Terms, contact: support@up-n-up.club